Thank you for stopping by my space here on the inter-webs, my name is Erica Rasha, and it is nice to meet you. You can think of me as the Small Creator Advocate. I have spent the last eight years learning all things social media. I graduated from Georgia State University with a BBA in Managerial Science and a BBA in Hospitality Administration. I also have my Masters in Globalized Hospitality Management; during this time, I focused my studies on how brands could utilize influencer marketing to generate profit.
However, in 2020 everything took a shift. I decided to take a step back from learning social media from the brands’ perspective and shifted my focus towards the creator. My research found a specific group of content creators who always seemed to get the short end of the stick across multiple platforms. The group was micro and nano content creators and influencers.
WHO & WHY
So this ice cream obsessed, analytic junkie decided that I wanted to do something about this. Now I work with small content creators looking to turn their ideas into income and understand their value and find their place on social media. I teach micro and nano content creators how to create cultivating communities, find their niche, and use their online presence to generate income.
This is so important to me; my mission is to help amplify the voices of as many small creators as I can. I understand the feeling of thinking your content is being overlooked and that you will never grow. I have been there before just creating content, but for what? Working with me enables you to understand how to monetize your passion, plus you gain a supporter. We all need someone who understands what we are trying to do and cheers us on, so let me join #TeamYou!
CONNECT WITH ME